I am developing memecraft into a methodology to be applied to business success and information warfare.
Back in 2017 I produced a presentation titled “Decentralized Culture: Memes as Group Coordination Mechanisms”. In it, I presented the idea that since the conclusion of the last large scale confrontation that was the Second World War, the place of battle has moved from physical space to the mind. No entire generation of Westerners since the war of brothers has had to contend with the realities of warfare, except for the United States. Militaries across the Western world have returned to the historical norm of a professional warrior caste, often spanning generations of the same select group of families, and involuntary drafts have fallen out of favor with the electorate. Today, the defense ministries of several large European nations are run by women who don’t even possess military experience. In Germany’s case in particular, the responsible minister Ursula von der Leyen has focused on such issues as better family friendliness and getting more women into the forces. It seems clear that these nations either do not expect war at all, or judge the nature of a potential conflict such that the continued demilitarization will not prove a disadvantage. Whichever the case may be, the West today is - apart from fighting proxy, resource, and wars of destruction overseas - entirely unaccustomed to conflict, and unprepared to face it.
The European Union, having brought peace to Europe (or so the narrative goes), is perhaps the best example of this hypocritical mentality that all is well so long as we have free trade, open borders, high taxes, and universal liberal democracy.
Fight takes place in the minds of the populace. The warriors of old are relegated to the status of executing the end result of the real fight that has already taken place in the newspapers, the radio, on the internet, and the public fora of local and global discourse. Politics has historically been conceived in a variety of ways, but one rather compelling characterization is that of “war by other means”, ie GAs deferral of violence. Or stated differently, it’s conflict between opposing groups at lower cost to a given polity, and beyond. The new warriors in this Information Age of ours are the manipulators of public opinion: the info warriors. Be they the establishment type, secular priesthood of academia, journalists, and politicians - sometimes dubbed “the Cathedral” in Neoreactionary circles - or the insurgency of upstarts: Twitter trolls, alternative media, renegade scientists, and digital storytellers with new (and old) insights to share.
The challenge is one of language invention, message distribution, and tactical actions in meatspace that draw attention to buried issues and force the conversations otherwise actively suppressed, all in the trust that doing so will marginally nudge conflict out of meatspace and into information space.
My original presentation is available on Evernote: https://www.evernote.com/l/AgoJNuA0idtCOYGWamRuITZi-InYo2kKfNA
You can find a recorded version on YouTube: Decentralized Culture: Memes as Group Coordination Mechanisms
I have also explained my current thinking on this subject at length in the following media appearances:
Other perspectives (long form)
Toby Shorin explores the dynamics of Edginess in his superb Report: The Diminishing Marginal Value of Aesthetics.
Ian Cheng ponders the different types of narrative weavers in Worlding Raga: 4 - Who Worlds?.
Kosmos Journal susses out the way leaders need to show up to the world today in Liminal Leadership.
Peter Limberg and Conor Barnes provide us with an overview of The Memetic Tribes of Culture War 2.0.
Other perspectives (short form)
Venkatesh Rao on hive minds: https://twitter.com/vgr/status/1125235468365230080
Sina Motamedi on morals: https://twitter.com/tntuva/status/1120166433726582784
Paras Chopra on limited perception: https://threadreaderapp.com/thread/1125649647173660672.html
Ben Gadwin on anchor memes: https://twitter.com/sovereignfamily/status/1102685725361811456
GRITCULT on violence in the internet age: https://threadreaderapp.com/thread/1107345101628604420.html